Got Your Trademark? Now Keep It! Your Essential Guide to Trademark Maintenance

Congratulations! You’ve secured your brand by registering your trademark with the USPTO. But the job isn’t over yet. Like any valuable asset, your trademark needs proper care and feeding to retain its power. At Pierce & Kwok LLP, we help entrepreneurs, artists, and creative thinkers navigate the legal landscape and safeguard their brands. Here’s what you need to know about maintaining your trademark:

1. Stay on Top of Renewals:
The USPTO requires renewals between the 5th and 6th years, and every 10 years thereafter. Missing deadlines can lead to cancellation, leaving your brand vulnerable. We can handle the paperwork and fees, ensuring your trademark stays active.

2. Use It or Lose It:
Simply registering your trademark isn’t enough. You must actively use it in commerce and consistently across multiple states. Think website, marketing materials, packaging, and even social media. Our team can advise on proper usage strategies to avoid abandonment.

3. Consistency is Key:
Maintain the same visual representation of your mark as registered. Minor changes might seem harmless, but legally they can create a new mark requiring separate protection. We can guide you through updates while ensuring legal compliance.

4. Document Everything:
Keep meticulous records of your trademark usage. Track sales figures, marketing campaigns, and any instances where you enforce your trademark rights. These records become crucial evidence in potential infringement cases.

5. Don’t Go Rogue:
Thinking of rebranding or refreshing your logo? Consult with us first! Unauthorized changes can jeopardize your trademark protection. We’ll advise on legal implications and help you navigate rebranding smoothly.

Remember: Trademark maintenance is an ongoing process, not a one-time event. Our experienced attorneys provide comprehensive guidance and support, so you can focus on building your brand with confidence. Contact Pierce & Kwok LLP today for a free consultation and let’s discuss how we can help you protect your valuable trademark.

Benefits of working with us:

  • Peace of mind: Knowing your trademark is secure.
  • Expertise: Leveraging our deep understanding of trademark law.
  • Proactive approach: Avoiding costly mistakes and infringement issues.
  • Cost-effective solutions: Tailored services to fit your budget.

Don’t wait until it’s too late. Secure your brand’s future and contact Pierce & Kwok LLP today!

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